Case Study
471 five-star reviews. A site that didn't show any of them. We rebuilt it from the ground up — and tripled inquiry volume while we were at it.
The Challenge
471 five-star Google reviews and zero of them on the website. Competitors displayed reviews prominently. Every visitor left without seeing what set Tony apart — the one thing that made him impossible to choose against.
Reviews are now front and center on the homepage, every service page, and contact — impossible to miss before a visitor calls.
Tony had the reviews, the track record, and the service area — but the site had no schema, a blog untouched since mid-2024, and no location structure. Domain Authority of 20 while competitors sat at 35–50. Not because the business was weaker, but because the site wasn't letting search engines give Tony credit for what he'd already earned.
Built on Tony's existing foundation — schema markup, 13 location pages with unique content, GBP optimization, and a content strategy engineered to rank in both traditional search and AI-powered results.
20+ years in business since 2005, a BBB A+ rating, factory-direct pricing — none of it visible above the fold. A generic GoDaddy template that could have belonged to any flooring company in any city.
Inspector Reno as the brand mascot. Tony's story, credentials, and pricing advantage live on the hero — the first thing every visitor sees.
No project gallery. 20 years of real Columbus installs lived only in Tony's camera roll. Visitors had nothing to browse, nothing to imagine themselves in — nothing to close the gap between interest and a call.
Before-and-after gallery organized by flooring type and room. Homeowners browse real installs before they ever pick up the phone.
Quote request buried three clicks deep with 12 fields. People ready to hire were dropping off before they ever submitted. The funnel was leaking at the bottom — the hardest place to lose a customer.
A 3-field form above the fold on every page. No friction, no drop-off. Inquiry volume tripled in the first quarter after launch.
A GoDaddy template that buried 471 five-star reviews and sent high-intent leads to competitors.
Homepage A site built around Tony's real differentiators — Inspector Reno front and center, quote requests one click away.
Homepage 
Services 
Reviews The Scope
Inspector Reno — Tony's German Shepherd — as the brand mascot. Logo, wordmark, brand guidelines, and a personality system woven into every touchpoint.
BrandEvery page built from zero. Homepage, services, gallery, showroom, areas served, reviews, contact — structured around how Columbus homeowners actually search and decide.
Web DesignA full project gallery organized by flooring type. Homeowners see real installs in real Columbus homes before they ever pick up the phone.
Web Design13 location-targeted service pages built to rank for high-intent Columbus flooring searches — and surfaced by AI search tools.
Local SEOFull Google Business Profile rebuild — photos, services, Q&A, review response strategy, and a posting cadence that drives Tony into the Columbus map pack.
Local SEOSimplified to three fields, above the fold on every relevant page. Inquiry volume tripled in the first quarter after launch.
CRMShort-form video content starring Reno inspecting flooring installs. Built trust, drove shares, and gave Tony a social presence that matched his reputation.
ContentLong-form SEO content answering the questions Columbus homeowners actually type — positioning Tony as the local flooring expert and driving organic traffic to every service page.
ContentThe Result
Tony's inquiry volume nearly tripled. Leads arrive already familiar with Tees' pricing model and reputation — the gallery and reviews do the selling before he picks up the phone.
The math behind +175% inquiries and a top-3 local ranking.
4,000+ Columbus flooring searches every month. No quote form. Reviews buried. Tony's 20 years of reputation invisible to anyone who didn't already know him.
+175% inquiries. Top 3 local ranking. 471 reviews above the fold. A 3-field quote form that converts before Tony picks up the phone.
They cared more about my business outcomes than my last three agencies combined. The gallery and the quote flow do the selling before I even pick up the phone.
We listen first, pitch never.
Tell us where you're headed — we'll show you how to get there. No long contracts, no hidden fees.
