Case Study
B Clean Carpet
Redesign.
Bryan Wilson built a real business: 96 five-star reviews, IICRC certified, 20+ cities served across Central Ohio since 2007. His generic template site, with a stock bedroom photo, told none of it.
invisible to every visitor on the site.
The Challenge
The reputation was real.
The website wasn't.
A stock photo, not the business.
The top of the homepage was a generic interior shot. No equipment, no before-and-after photos, nothing that showed what Bryan does. Visitors had no reason to stay, and no proof the business was real.
We built a new hero with Bryan's real work front and center: real cleaning results, real homes, real reasons to book. Visitors see proof before they even scroll.
96 reviews. Zero on the site.
Bryan is IICRC certified, has a 100% Facebook recommend rate, and runs a second-generation family business that's served Columbus since 2007. None of that showed up on the site, so visitors had no way to judge trust, and competitors with better-looking sites won the comparison.
We added review widgets and testimonials to every key page, so Bryan's reputation greets visitors before they have a reason to doubt.
Serving 20+ cities. Landing pages for one.
Bryan's routes cover Westerville, Dublin, Powell, Lewis Center, Sunbury, New Albany, and more, but the site had just one city-specific page. Every "carpet cleaning [city name]" search sent local leads to competitors because the site didn't show up in those searches at all.
We built 20+ city-specific landing pages around the neighborhoods Bryan already serves, with targeted copy and Google Business Profile work that puts him on the map everywhere he works.
No booking path, just a wait.
The "Schedule an Appointment" page was just a quote form, with no instant confirmation. Homeowners choosing between two cleaners pick the one who says "Tuesday at 10am, book now." Bryan had the availability. The site just couldn't show it.
We added real-time online booking with instant confirmation, tied into Bryan's calendar, so customers get a confirmed slot instead of a callback promise.
A generic template with a stock bedroom photo, no trust signals, no credentials, and 96 five-star reviews invisible to every visitor.
Homepage A purpose-built site leading with Bryan's credentials: reviews front and center, transparent pricing, and a quote in under 30 seconds.
Homepage 
Services 
Reviews The Scope
Everything we shipped.
Full Website Redesign
A full rebuild that replaces the stock template with a site built around Bryan's credentials, market, and customers. Clean, fast, and built to convert.
Web DesignSocial Proof Architecture
Review widgets and hand-picked testimonials above the fold on every key page, so his 96 five-star reviews do more work than a Google listing alone.
ReputationInstant Online Booking
Real-time appointment booking with instant confirmation, tied into Bryan's calendar so customers book a confirmed slot instead of a callback.
CRMLocal SEO: 20+ Cities
City-specific landing pages for Westerville, Dublin, Powell, Lewis Center, Sunbury, and more, each with targeted copy and Google Business Profile work.
Local SEOPet Owner Content
A content track built for the pet stain and dander segment, putting Bryan in front of the homeowners most likely to become repeat customers.
ContentEmail & SMS Follow-up
Automation that turns a finished job into a review request, a seasonal reminder, and a repeat booking, growing Bryan's review count and customer value.
AutomationThe Result
A site that finally matches
the reputation.
Bryan's credentials, ratings, and service coverage are now front and center, working for him 24/7 before he ever picks up the phone.
What the work is built to do.
The math behind a carpet cleaning business that markets itself.
2,400+ people search for carpet cleaning in Central Ohio every month. Most found someone else, because Bryan's old site couldn't be found and had no way to book.
96 five-star reviews above the fold. Instant online booking. 20+ city pages working around the clock. Now the searches find Bryan, and they book on the spot.
Start your Project today.
We listen first, pitch never.
Tell us where you're headed, and we'll show you how to get there. No long contracts, no hidden fees.