Case Study
Tee's Flooring
Redesign.
Years of five-star reviews. A site that didn't show any of them. We rebuilt it from the ground up and put his reputation front and center.
of them visible above the fold.
The Challenge
A reputation that outran
the website.
Tony's biggest asset was invisible.
Tony had years of five-star Google reviews, and none of them were on the website. Competitors showed their reviews right up front. Every visitor left without seeing what made Tony different.
We put reviews front and center on the homepage, every service page, and the contact page. No visitor can miss them before they call.
A reputation Google couldn't read.
Tony had the reviews, the track record, and the service area. But the site wasn't tagged so Google and AI could read it, the blog hadn't been touched since mid-2024, and there was no location structure. Domain Authority sat at 20 while competitors were at 35 to 50, not because the business was weaker, but because the site wasn't getting credit for it.
We built on Tony's existing foundation. We tagged the site so Google and AI can read it, added 13 location pages with unique content, optimized his Google Business Profile, and built a content strategy to rank in regular and AI-powered search.
The first impression said nothing about Tony.
Tony had 20+ years in business since 2005, a BBB A+ rating, and factory-direct pricing, and none of it showed above the fold. The site was a generic GoDaddy template that could have belonged to any flooring company.
We made Inspector Reno the brand mascot. Tony's story, credentials, and pricing advantage now live in the hero, the first thing every visitor sees.
No proof of the work, no reason to stay.
There was no project gallery. 20 years of real Columbus installs lived only in Tony's camera roll. Visitors had nothing to browse, and nothing to push them from interest to a call.
We built a before-and-after gallery organized by flooring type and room. Homeowners can browse real installs before they pick up the phone.
High-intent leads bounced on the form.
The quote request was buried three clicks deep, with 12 fields to fill out. People ready to hire dropped off before they finished, right at the worst place to lose a customer.
We built a 3-field form and put it above the fold on every page. No friction, no drop-off, a lead captured before the visitor has to think about it.
A GoDaddy template that buried Tony's five-star reviews and sent high-intent leads to competitors.
Homepage A site built around Tony's real differentiators: Inspector Reno front and center, quote requests one click away.
Homepage 
Services 
Reviews The Scope
Everything we shipped.
Logo & Brand Identity
We made Inspector Reno, Tony's German Shepherd, the brand mascot. We built the logo, wordmark, brand guidelines, and a personality system woven into every touchpoint.
BrandFull Site Redesign
We built every page from scratch: homepage, services, gallery, showroom, areas served, reviews, and contact, structured around how Columbus homeowners search and decide.
Web DesignBefore & After Gallery
We built a full project gallery organized by flooring type. Homeowners see real installs in real Columbus homes before they pick up the phone.
Web DesignLocal SEO Architecture
We built 13 location-targeted service pages to rank for high-intent Columbus flooring searches, and to show up in AI search tools.
Local SEOGoogle Business Profile
We rebuilt Tony's Google Business Profile from top to bottom: photos, services, Q&A, a review response strategy, and a posting cadence that drives him into the Columbus map pack.
Local SEOQuote Request Flow
We simplified the form to three fields and put it above the fold on every relevant page, the easiest path from visitor to quote request.
CRM"Inspector Reno" Video Series
We made short-form videos starring Reno inspecting flooring installs. They built trust, drove shares, and gave Tony a social presence that matches his reputation.
Content"Ask Tony" Blog Series
We wrote long-form SEO content answering the questions Columbus homeowners actually type, positioning Tony as the local flooring expert and driving organic traffic.
ContentThe Build
Built to sell
before the call.
The gallery and Tony's five-star reviews now do the selling before he picks up the phone. Every lead arrives already familiar with Tees' work, pricing model, and reputation.
What the work is built to do.
What the rebuilt site is built to do in a market with steady flooring demand.
4,000+ Columbus flooring searches every month. No quote form. Reviews buried. Tony's 20 years of reputation invisible to anyone who didn't already know him.
Before/after galleries, reviews above the fold, local SEO in the foundation, and a 3-field quote form that converts before Tony picks up the phone.
Start your Project today.
We listen first, pitch never.
Tell us where you're headed, and we'll show you how to get there. No long contracts, no hidden fees.