Case Study
NRX Asphalt
A Site That Works as Hard as Tex Does.
Tex runs one of Columbus's best asphalt sealing operations. He was buried on page 3 of Google, losing jobs to competitors who weren't nearly as good.
took every lead.
The Challenge
The work was great.
Google didn't know it.
Buried on page 3.
Columbus asphalt searches happen 4,000+ times a month, but Tex had zero first-page presence. Competitors with worse work were winning jobs he should have gotten, just because they were easier to find.
We set up full SEO, including a Google Business Profile overhaul and location pages for every Columbus service area.
No Google Business Profile to speak of.
The Google Business Profile had few reviews, missing information, and photos from years ago. It's the first thing searchers see, and it looked blank.
We rebuilt the Google Business Profile from scratch, automated review collection, and set up a regular posting schedule.
A site that made the business look small.
The old site was a template that didn't match Tex's real size and experience. Nothing showed his 15+ years in the trade. Visitors couldn't tell him apart from a one-truck operation.
We rebuilt his brand and site to show his 15+ years and fleet-sized operation.
Zero mobile optimization.
60% of visitors were on mobile phones, and the bounce rate was over 80%. The site lost more than half its traffic before anyone read a word, on the exact device most homeowners use to find contractors.
We built the site mobile-first, with fast load times and a tap-to-call button on every page.
No follow-up system existed.
Quote requests came in by email, and answers took days. Competitors called back in minutes. NRX lost jobs to businesses that did worse work, just because they answered faster.
We set up automated lead response through the CRM, so prospects hear back from NRX within 60 seconds of submitting a form.
The Scope
Everything we shipped.
Brand Identity
We built a logo, wordmark, and brand system around Tex's reputation for toughness and reliability. It shows his scale before anyone reads a word.
BrandFull Site Rebuild
We built every page from scratch: homepage, services, location pages, and contact. Each one is structured around how Columbus property owners search for and hire contractors.
Web DesignGoogle Business Profile
We rebuilt the Google Business Profile with new photos, automated review collection, and a consistent posting schedule that keeps NRX visible in the local pack.
Local SEOLocal SEO: 13 Location Pages
We built 13 location-targeted service pages covering every Columbus neighborhood NRX serves, made to rank for the searches that matter and stay ranked.
Local SEOCRM & Lead Automation
We set up automated lead response. Every new inquiry triggers a follow-up within 60 seconds, so no more lost jobs from a two-day reply.
CRMMobile-First Performance
We built the site mobile-first from the ground up, with tap-to-call on every page, load times under 2 seconds, and a quote flow that converts on the 5-inch screen where 60% of traffic lives.
PerformanceThe Build
Built to get found
and answer fast.
A hand-coded rebuild with local SEO in the foundation and AI voice answering on every call, so when a job comes in, NRX is the first to respond.
What the work is built to do.
What a top-three local map ranking is worth in this market.
Conservative by design: here's exactly what we assumed
Start your Project today.
We listen first, pitch never.
Tell us where you're headed, and we'll show you how to get there. No long contracts, no hidden fees.