Case Study
Heel Quik
Atlanta's cobbler at Lenox.
Forty-eight years at Lenox Square and 178 five-star reviews, all hidden behind a one-page GoDaddy form. We built the brand, the site, and the AI-search architecture to match the legacy.
The Challenge
Forty-eight years of trust.
None of it online.
and a website that didn't show any of it.
The homepage was a form.
The cobbler at Lenox Square since 1977, with 178 five-star reviews. But the whole website was a one-page form. No story, no team, no reason to call.
We built a full site around their story, with a heritage timeline and a team page that honor the legacy.
Not one service on the site.
They fix Louboutins, restore Jordan 1s, and repair handbags and boots. None of it was online. To see what they did, you had to walk in.
A page for every service, each with real before-and-after photos and the words people actually search for.
Google didn't know they cleaned sneakers.
Sneaker cleaning is Atlanta's fastest-growing service, and their rival was winning it. Heel Quik had a sneaker specialist in back, but nothing online said so.
A sneaker-care page that puts their specialist front and center. The one their rival still doesn't have.
AI search couldn't see them.
Their hours, services, and reviews sat in a format AI couldn't read. So ChatGPT, Siri, and Google's AI had to guess, and got it wrong.
We tagged every page so AI search can read it. Found on day one, not months later.
Same-day work, and nobody knew.
Competitors run six-week backlogs. Heel Quik turns most jobs in 24 to 48 hours. Their best sales line lived only in regulars' heads.
We put their 24-to-48-hour promise up front, with photo intake so customers send details before they visit.
The Scope
Everything we shipped.
"Script & Stiletto" Logo Suite
A stiletto that reads as both a women's heel and a men's sneaker, Megan's exact worry solved in one mark. Ink, cream, forest, and gold.
BrandCustom Multi-Page Website
Home, services, shop, about, team, FAQ, blog, and contact, built from scratch on Astro 6 around how Atlanta actually searches.
Web DesignHeritage Story: "Same Lenox shop. Since 1977."
A heritage timeline that earns the legacy without overstating it, framing Heel Quik as the only cobbler Lenox has ever had.
ContentService Page Per Category
Heel and sole, sneaker care, leather and designer, handbag, boots, each its own page with before/after photos and search-matched language.
Web DesignAI Search Architecture
Schema on every page, built day one to surface in ChatGPT, Siri, and Google AI Overviews, with the receipts.
Local SEOOur Team: Five Craftsmen, Polaroid Layout
A team page with all five craftsmen in polaroid-style cards, nicknames, and a fun fact each. The human side of a 48-year shop.
ContentBlog with Real Heel Quik Reels
Heel-tip swaps, sole reglues, Louboutin protection, real shop footage in story-driven posts that double as social and video-search content.
ContentPhoto-First Intake + CRM
Customers send brand, service, and photos before walking in; leads route into the CRM tagged, with pickup expectations set.
AutomationThe Result
Atlanta's most-reviewed cobbler.
Finally findable.
178 five-star reviews. Forty-eight years at Lenox. Same-day work no competitor matches. For the first time, all of it shows up when Atlanta searches.
What the work is built to do.
Atlanta's sneaker market is growing. Heel Quik finally shows up in the search.
A single-page form. No services, photos, story, or schema. 178 five-star reviews, invisible to anyone outside the storefront.
Eight-page custom site: every category mapped, before/after photos, real reels, AI-search schema, and photo-first intake that routes leads to the CRM.
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