Case Study
Two Chicks and a Cart
Found & Booked.
Brittany, a professional triathlete, and Taylor, a U.S. Navy Special Operations veteran, built a grocery concierge that stocks Destin vacation rentals before guests arrive. The service was exceptional; the digital presence was a single-page Squarespace site with no way to be found or booked.
with twenty years of search history.
The Challenge
The service was there.
The visibility wasn't.
One page standing in for a business.
The old site was one page with an inquiry form, and nothing for Google to rank. Competitors like The Beach Butlers run full, multi-page sites they've built since 2004. One page gives search almost nothing: no service pages, no location pages, no reason to show up.
We built a custom multi-page site with its own page for each service and area, Destin, Miramar Beach, Sandestin, and the 30A corridor. Now Google has real content to rank, and guests have a reason to trust.
No Business Profile, invisible on the map.
With no Business Profile, Two Chicks doesn't show up when a guest searches "grocery delivery Destin." No map pack, no "near me" results, and no mention when someone asks an AI assistant who stocks a Destin rental. It names the twenty-year competitors instead.
We claimed and fully optimized their Google Business Profile, the biggest source both map results and AI assistants pull from. We also added citations and tagged the site so Google and AI can read it, which gets Two Chicks named in AI answers.
Every order started with a form and a wait.
Travelers planning a beach trip want to book and pay right away. The old site only had an inquiry form: fill it out, then wait. Every hour of delay is a guest who books a competitor instead, or just shops for themselves once they arrive.
We built online ordering and booking with payment built in: request, schedule, and pay in one flow. Fewer drop-offs, and no back-and-forth before a guest lands.
Real reviews, nowhere anyone could see them.
Guests already rave about arriving to a fully stocked kitchen, but that praise lived in private messages and a partner's inbox, not where a future guest could find it while deciding to book. The trust was earned. It just wasn't visible.
We built an automated reviews engine that asks for a review after every order and shows the real experiences on the site and the Google Business Profile, right where booking decisions get made.
The Scope
Everything we're shipping.
Custom Website
We built a full site around the locked "Gulf & Golden Hour" brand, with service pages, service-area pages, and a warm voice that carries the veteran-owned story guests remember.
Web DesignOnline Booking & Payment
Request, schedule, and pay in one flow. Guests confirm their stocking before they arrive instead of waiting on a reply, so more orders close on their own.
BookingGoogle Business Profile
Claimed, built, and optimized so Two Chicks shows up in the map pack and "near me" searches within days. It's the highest-impact move in the whole plan.
Local SEOAI Search Architecture
The site is tagged so Google and AI can read it, and written so ChatGPT, Google AI, and Perplexity name Two Chicks when a guest asks.
AI SearchReviews Engine
Automated review requests go out after every order. The real reviews show up on the site and the Google profile, right where the next guest is deciding.
AutomationPartner Referral Funnel
A simple funnel that turns the Destin Beach VIP property-manager partnership into a repeatable source of bookings, plus seasonal content for the March to August rush.
GrowthThe Result
Built to be the first
name they find.
Destin and 30A draw millions of visitors a year, and a growing share search for someone to stock the rental before they arrive. The build is designed so those searches land on Two Chicks: in Google, the map pack, and the AI answers that increasingly decide who gets the call.
What the work is built to do.
The math behind getting found in a market that's actively searching.
Based on roughly 120 new stockings at the $100 base fee, from organic search and the Google Business Profile alone. No paid ads, repeat orders, or add-on baskets counted.
~120 new stockings found through Google and the map pack at the $100 base fee. Guests who searched, found Two Chicks first, and booked. Zero paid ads counted.
Add-on Sand Essentials baskets, larger multi-store orders, and repeat guests booking their next trip. Every stocked kitchen becomes the reason a family rebooks.
The Destin Beach VIP partnership becomes the first of several property-manager channels, feeding steady peak-season volume that can outweigh the entire organic book.
We plan to the conservative number and build toward moderate. If the property-manager channel opens up as the partnership suggests, the reviews engine and referral funnel are built to scale with it.
Skip the crowded grocery stores and start your vacation the moment you arrive.
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